It has taken five years of negotiations, but the British Hedgehog Preservation Society has convinced McDonalds to redesign their hedgehog-killing McFlurry icecream containers.
The hedgehogs push their head into the discarded containers to eat the left over icecream, and then get trapped, dying of starvation. After five years of little activity, McDonalds said they put in "significant research and testing" to make the hole in the lid smaller.
Stories on Yahoo:
Hedgehogs humble McDonalds
McDonald's tackles prickly issue of hedgehog-friendly ice cream
Saturday, September 02, 2006
McDonalds to stop killing hedgehogs
Posted by Vlad the Impala at 9/02/2006 06:01:00 pm
Labels: environment
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