Fashion adverts

One of Melbourne's biggest (or at least most pretentious) department stores, David Jones, has started running a massive advertising campaign for something call "Industrie". I can't find a copy of the advertisements I see on the backs of buses everywhere, but this will give you an idea of what they look like:


In the adverts, the female model is standing behind the shirtless male model and quite obscured, the background is black instead of light grey, and the words "David Jones" and "Industrie" are written in the appropriate corporate fonts. That's about it.

Pop quiz: what are they selling? Has David Jones perhaps started their own chain of tattoo parlours?

Answer: what they're actually selling is dreams and illusions, but the product they're selling is menswear. To be precise, Industrie is a "youth-oriented menswear fashion brand". Yes, that's right, the way they are promoting men's clothing is to show a male model not wearing any of the clothing they're selling.

If your brain hasn't just shut down in self-defence, then you've drunk the fashion Kool-aid (in a nice raspberry flavour, peach being so last year) and there's no hope for you.

Another question: given that David Jones has presumably sunk millions into the promotion, why can't I find anything about it on their website? Why can't I find copies of their advertisement campaign on the net?

(For more photos, see here .)